11/13/2023 0 Comments Insync bemisbalkindAs with the movie in general, this was just that little bit smarter than most of the competition. It’s a nifty twist on the instantly iconic ‘Bring Him Home’ teaser, juxtaposing Damon’s perfectly round helmet against a red-orange planet with a spiral-like texture, setting up both the plot, and the impossibility of the situation that the character is stuck in. And a fair amount of credit has to go to the smart, distinctive marketing campaign, and a genuinely artful collection of posters, including this terrific alt-one by Ignition. In an age when we’re told only franchise movies can be blockbuster hits, “The Martian” proved everyone wrong, taking half-a-billion dollars and climbing and cracking the years’s top-ten grossers. But “Digging for Fire” marks another step towards a more accessible, more overtly entertaining style of moviemaking (if no less personal) for Swanberg, and that’s reflected in this bold, colorful, striking poster design from P+A, featuring an almost Frida Kahlo-esque painting by Akiko Stehrenberger. Some of the most individual and idiosyncratic of designs come from some of the smaller, more idiosyncratic, indie films, and they don’t get much indie-er than mumblecore pioneer Joe Swanberg. Chilling, dystopian, brilliantly simple, and perfectly apropos. In fact, we had to double and treble check that it was an original artwork and not a repurposing of a 1970s book cover design for the JG Ballard novel on which the film is based. One of our favorite designers, Jay Shaw, returns to the list he conquered last year (his design for Denis Villeneuve‘s “ Enemy” was our favorite poster of the 2014) with this supremely iconic teaser for Ben Wheatley’s as-yet-unreleased “High Rise.” Shaw seems remarkably adept at evoking very precise influences, and this poster is no exception. So, for eerie impact that remains enigmatic, almost otherworldly, we’re going with the film’s other campaign by Austrian designer Matthias van Baaren, this Saul Bass-inspired poster that were also used more widely in the film’s European release (the German title is “ Ich Sehe, Ich Sehe“). The Gravillis Inc designs for Veronika Franz and Severin Fiala‘s “Goodnight Mommy” (Austria’s foreign-language Oscar entry) are also excellent, evoking an old-school “ Village of the Damned” feel, but they do somewhat tip the film’s hand in advance, and could almost be considered spoilery. poster, linked here, was strong too, but a touch more familiar. And that carried through to this poster, showing a blue-tinged London street being crossed by a hyena casting the shadow of a man. One of the better, and certainly most underseen, British movies of the year, and one of the best Brit crime pics in some time, was Gerard Johnson’s “Hyena.” The film, starring Ben Wheatley regular Peter Ferdinando as a corrupt cop, had a striking, neon-soaked visual aesthetic that, in places, felt close to a horror movie (it’s not surprising that Nicolas Winding Refn is a fan).
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